Headquarter

At the heart of Formula 1’s greatest circuit!

The Group

Who we are

Founded in 1985, Platinium Group SAM is one of the fastest-growing e-commerce companies in the international market, and is a key player within digital ticketing, marketing and logistics. Our cutting-edge and high-end ticketing technology is used by some of the most recognized sports events in the world. Combined with seamless on-site event logistics, it is praised as the most powerful box office software and comprehensive ticketing system in the industry.

Constantly thriving for evolution and pushing back boundaries, our approach to accessing, managing and interacting with data is the key to our customers’ success. A highly customer-centric approach and passion for simplicity, ease of use and effectiveness drive our Monaco-headquartered company’s global growth, including offices in six countries from Barcelona to Shanghai and serving clients worldwide.

Through Monte Carlo Travel and GPexperiences, our team comprehends long-time expertise in the luxury travel and Formula 1 hospitality business. With our consumer brand Gootickets.com, we also play a dominant role within the brokerage segment in the ticketing industry.

Fans at an event

Capabilities

Our Expertise

Technology, commerce, marketing and event operations brought together in one integrated approach.

Ticketing Technology
E-commerce
Marketing & CRM
Event Logistics
16Nationalities
32Years of Activity
47Countries where we operate
17400KSite Visitors

Our principles

What we believe

Four principles shape the way we build technology, serve customers and grow internationally.

Deliver Results

Technology and services to help you meet and beat expectations.

We improve and Optimise ROI

Incremental revenue generation, lower cost and higher profits.

Customer Centricity

Deliver a rewarding customer experience that fuels your business growth.

Customer Care Excellence

Effective CRM programs, optimised customer journey and lifecycle.

Innovation

Powerful technology to keep your business ahead of the competition.

Tailored for Success

User-friendly tools, effective data management and customised solutions.

Global Reach

Breaking barriers – Everyone – Everywhere – Anytime.

Worldwide Communication

Multi language / currency, segmentation and channels to access global audiences.

Our direction

Our Mission

We empower event organisers with sustainable, scalable solutions while creating rewarding experiences that turn consumers into regular fans.

The world of e-commerce can be a challenging place to compete in. We guide businesses through decisions, strategy and execution, transforming challenges into opportunities with the customer at the heart of the approach.

Our Values

Audacity, Simplicity, Passion and Excellence drive our business model and our commitment to meaningful results.

Our Expertise

Years of ticketing experience spanning Marketing, E-commerce, Site optimisation and Event Management.

The Team

Experts from e-commerce, online marketing, technology development and the many disciplines surrounding our services.

Customer first

We pioneer practical approaches that combine technology, service and advice to help our clients thrive.

What we do

Technology

Cutting-edge solutions for your business

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Gootickets

Our Global Brand for Consumers

Learn More ›

Travel

Tailor-made Travel Experiences

Learn More ›

Why Work with Us?

  • Cutting-edge technology and intuitive tools and solutions.
  • Powerful systems with a dedicated back office and optimised UI.
  • Industry experts and e-commerce know-how.
  • Data-driven decision-making based on our analytics tools.
  • CRM solutions and guidance through the full customer journey.
  • Customer-centricity at the heart of every solution we offer.
  • Dedicated Account Managers to deliver a 1-to-1 service.
Backoffice