Monaco, 25 June 2015: Platinium Group SAM, a leading e-commerce company in the ticketing sport industry, today announced the launch of a pioneering approach to ticketing in Tennis. The Monaco-based company has implemented a new 3D Viewing, interactive Ticketshop for the ATP 1000 Mutua Madrid Open, making the Spanish tournament the first in the sport to offer clients a radically new approach when purchasing tickets online.
Platinium Group presents a brand new shopping experience for customers of the Mutua Madrid Open, through an online booking system offering 3-dimensional and 360° viewing of all sections of La Caja Mágica.

The enhanced ticketshop represents a big step forward in improving online customer Experience, by providing visitors with the right tools to make better choices when booking seats. The 3D interactive views of every section of the Caja Mágica display a stunning accuracy with the real venue and allow customers to literally picture themselves at the event prior to their purchase.

Moreover, while glancing at views of La Caja Mágica’s sections, customers will also see how many seats are available within the section they are currently viewing. The possibility of choosing a particular seat, a feature that already existed on the former version of the ticketshop, has been graphically optimised to fit the new viewing platform.

“The purpose of this technology is truly to improve the quality of information offered to fans. The 3D viewing will allow every visitor to know exactly what he will see once on spot and more importantly what he is buying”. «Information is key to help visitors becoming clients» ” explained Steve Sasportas, CEO of Platinium Group.

Visit the Mutua Madrid Open 3D ticketshop

About Platinium Group:
Platinium Group SAM is one of the fastest-growing e-commerce companies on the market, and a key player of the Digital Ticketing Business. Offering a high-end ticketing technology to some of the best-known sports events in the world, the company also plays a dominant role in the retail ticketing market through its consumer brand,