Platinium Group’s Ticketing Solution is not only feasible for sports events and tournaments, but can be applied to a multitude of industries. A stellar example of this fact is the company’s expansion to Trade Shows and Exhibitions, taking shape through a successful partnership with the world’s largest Motorcycle Exhibition: Esposizione Internazionale del Ciclo, Motociclo, Accessori (EICMA).

Ahead of the 2018 edition of EICMA in November, Platinium Group set up an online ticket shop connected seamlessly to EICMA’s own website. The ticket shop is fully operable in both English and Italian, features currency converters and a secure payment system all presented in a user-centered interface. You can view the ticket shop through EICMAs website when ticket sales are open.

Thanks to their own platform, seamlessly integrated into the website, EICMA saw a significant increase in online ticket sales compared to 2017 when they used an external platform for online ticketing. EICMA’s 2018 edition represented both the record-breaking number in public attendance, and a growth in international exposure in terms of media coverage and trade operators.

“We started our cooperation with Platinum Group ahead of the 2018 edition of the Esposizione Internazionale del Ciclo e Motociclo, and are very pleased with the online ticketing platform that PG integrated within the EICMA website.

It was the first year we offered ticket sales online through our own platform, and Platinum Group has supported us fully with their expertise in e-commerce, which made the launch of the platform and transition to this digitalised solution very smooth. We also saw a significant increase in ticket sales from the previous year,” states EICMA Executive Director Giacomo Casartelli.

Aside from the successful partnership with EICMA, Platinium Group continues to expand in this business vertical; other trade shows that use PG’s Ticketing technology are the Paris-Le Bourget Air Show in France and Monaco’s Platinum Security Exhibition.

For any additional information or to request a demo, please contact us.

About EICMA
Taking place in Milan, Italy, EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), also known as the Milan Motorcycle Show, presents the technical developments, latest trends and debuting motorcycle models for Motorcycle lovers all over the world. Each edition contains numerous world premieres, various shows and competitions.